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The Knesset plenum has given final approval, in its second and third readings, to the strategic bill "What is Good for the US is Good for Israel," initiated by the Israeli Minister of Economy and Industry, MK Nir Barkat. This completes the legislative process for one of the most significant import and foreign trade reforms promoted in Israel in recent years.
The new law expands the national import reform and allows, for the first time, the production, import, and marketing in Israel of a wide range of US-made products, as long as they meet US federal regulatory requirements—without the need for local Israeli standardization adjustments.
Phase Map: What will be released for import in early 2027?
Similar to the European reform, the American reform will be implemented in several timed phases to allow the market and regulatory authorities to prepare operationally.
The first phase will take effect at the beginning of 2027 and will include the following product categories:
Baby and children's products: beds, cribs, strollers, swings, bouncers, bottles, drinking accessories, and feeding utensils.
Leisure and play: toys and bicycles.
Consumer goods (FMCG): detergents, laundry powders, and dishwasher powders.
Proven Results: Interim data from the European Reform
The current law serves as a complementary layer to the "What is Good for Europe is Good for Israel" reform that took effect about a year and a half ago. Professional reviews by the Israeli Ministry of Economy indicate that the supply chain and import sector have fully embraced these moves, with a cumulative reduction of over 80% in the bureaucratic burden of import standardization. Today, over 80% of total imports and more than 90% of active importers utilize the reform tracks.
The Ministry of Economy's interim report presents clear data on market opening, a surge in the number of players, and cost reductions (2025 data vs. 2024):
1. Increase in the number of importers (entry of new players and reduction of centralization):
Vacuum cleaners: 35% increase in the number of importers.
Coffee machines: 26% increase in the number of importers.
Toys: 20% increase in the number of importers.
Baby strollers: 15% increase in the number of importers.
2. Increase in general import value (selected categories):
Vacuum cleaners: 28% jump in import value.
Electronics: 27% jump in import value.
Baby strollers: 9% increase in import value.
3. Significant consumer price drops in electrical categories:
Dishwashers: Maximum price reduction of up to 45%.
Clothes dryers: Maximum price reduction of up to 34%.
Washing machines: Maximum price reduction of up to 24%.
From a comprehensive survey conducted among the Israeli importer community, approximately 92% of companies that adopted the reform reported a direct positive contribution to their business, emphasizing savings in shipping and storage costs, an increase in the variety of available brands, and the opening of new commercial opportunities.
Minister of Economy Barkat: "Strengthening trade with our largest partner"
Minister of Economy and Industry, MK Nir Barkat: "This is a historic day for the Israeli economy. After Europe, we have proven that what is good for the United States is good for Israel. We have completed a broad economic-consumer move that will increase competition and open the market to high-quality, diverse, and safe imports. This move will not only promote and deepen trade and regulatory cooperation with our largest partner, the United States, but will also bring direct news, increased purchasing power, and lower prices for the Israeli consumer public."
