Chamber of Commerce: Milk most sold product in Israel

In the food category, the biggest demand is for yogurt products, which were purchased by Israelis for US$251 million this year
 
According to data compiled recently by the Store Next company for the Federation of Israeli Chambers of Commerce (FICC), milk is the most sold product in Israel with sales totaling NIS 1.15 billion (about US$303,214 million) in 2009.
 
The figures compiled for the FICC are based on 1,500 points of sale examined between the months of January 2009 and October 2009, compared to the same period last year. The figures show, however, that despite the high volume of sales, thepast 10 months saw a 1.7% drop in the consumption of milk.
 
In the food category, the biggest demand is for yogurt products, which were purchased by Israelis for NIS 953 million (US$251 million) this year.
 
Another popular product is chicken, which recorded a 2.6% rise in sales compared to last year. Between January and October Israelis consumed poultry in the amount of NIS 877 million (US$231 million). The biggest rise in consumption – 10.1% - was recorded in the cottage cheese category. Other popular products are packaged salads (NIS 605 million - US$159.5 million), eggs)NIS 510 million - US$135 million), soft white cheese (NIS 446 million - US$118 million), and hard cheese, which recorded an 8.4% rise in sales.
 
In the beverage category, Coca Cola brand tops the category with sales totaling NIS 449 million (US$118.4 million) – a 2.1% drop compared to last year.
 
Bottled water recorded a sharper decline – 6.1%, mainly due to the pollution in the sources of water, which hurt two of the economy's leading companies.