Israel Expands 'What's Good for Europe' Reform to Include US Market

Following the 2025 work plan conference held last December by the Ministry of Economy and Industry, and in line with the ministry's goals to increase competition and reduce the cost of living, the Minister of Economy and Industry has directed the expansion of the 'What's Good for Europe - Good for Israel' reform to the US market. This means that products that comply with relevant US regulations will be able to reach markets in Israel much more easily, without unnecessary regulation and checks, while maintaining health standards, public safety, and environmental quality.

The US is the largest destination market for Israeli exports, but so far the potential for increasing imports from the US to Israel has not been exploited. Opening the gates of import will allow the Israeli consumer access to a wider variety of products, expand competition in the economy, and assist in lowering prices.

In accordance with the minister's directive, the import and regulation teams at the Ministry of Economy will soon begin professional discussions to examine the adoption of relevant US regulations for Israel, in coordination with all relevant parties. The expansion of the reform to the US market is expected to ease importers, improve product availability, and provide Israelis with more diverse and attractive consumption options.

The Minister of Economy and Industry, MK Nir Barkat, said: 'We continue to work to create real economic freedom in Israel. After the launch of the 'What's Good for Europe - Good for Israel' reform, we are not stopping and are now aiming to expand it to the US market - because what's good for the US is certainly good for the Israeli consumer. Expanding the import of the US market will encourage competition, introduce new players to the economy, and lower prices for the Israeli public. The Ministry of Economy will continue to work resolutely to ease importers and benefit consumers.'

As known, on March 1, the third phase of the 'What's Good for Europe - Good for Israel' reform came into effect. The next phase is expected to take effect in May.